What Is Google Adsense All About?Is it a Con?

GoogleAdsense

What is google adsense?

A large proportion of the Internet marketing community has some idea about what googleadsense is all about, however don' t be alarmed it is not that hard to understand! Google Adsense can be a very lucrative joint venture for you if you take the time to understand how the process works, so having a better understanding of Adsense is worthwhile.


Googleadsense are ads which are published on websites with the consent of the websites owner. The first step is that you have to set up a googleadsense account (just click on the banner above), then you will go through the application process.

The ads are created by publishers that are selling products and/or creating brand awareness. The ads that are created are called Adwords and they are also a Google sponsored program. Google Adwords and googleadsense run hand in hand.



Every time someone does a search on Google or one of their partner networks and clicks on one of the sponsored ads, then the person who created that ad will pay Google a predetermined price. This is where the term "pay per click" comes from. Now the beauty of googleadsense is that the person who owns or hosts the web site that the Adwords ads appear on will split the amount of money that Google receives from the creator or publisher of the ad. It is a well guarded secret what the percentage of the split is, and it does vary, but for our purposes let's say it's 50%.



If a publisher is willing to pay .40 per click for his Adwords ad, then the host of the website that welcomes googleadsense can expect to see roughly .20 every time someone clicks on that ad that appears on their site. The other .20 is kept by Google. So basically it is a partnership of sorts between Google and web site owners. Adsense is shown in the most relevant way possible. What does this mean? Well, probably the best way to illustrate this would be through an example. Let's say Mary had a website featuring women's clothing.



If Mary wanted to monetize her web site with Googleadsense the ads that would be shown would all be related to clothing, and more precisely, women's clothing. If a page of her site was dedicated to shoes, then the Adsense ads appearing on that page would be for women's shoes. So how is the price per click determined? This is where the Adwords side of the equation kicks in. Adwords publishers bid on keywords. The more lucrative or sought after a keyword is, the more the publisher will be willing to pay for each click.



Keywords range anywhere from a few cents to in excess of $50 per click. It is not very hard to see how someone with a web site that generates a decent amount of traffic can make some nice money by putting googleadsense on their site. Many Internet marketers will create web sites with specific content for the sole purpose of attracting high paying googleadsense ads. Top Internet marketers can earn in excess of $10,000 a month on Adsense, and you can too!



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